The impact of climate change is becoming more critical with the U.N. projecting only a decade left to avoid dangerous global warming.
To avoid crisis, global greenhouse gas emissions must be reduced by 45 percent by 2030 and 100 percent by 2050. As the largest producer of greenhouse gasses in the U.S., the transportation industry, and overall consumer behavior, require a significant overhaul.
While automakers plan to invest at least $90 billion in electric vehicles (at least $19 billion in the U.S. alone), there are still only about one million electric vehicles on the road today. What’s the hold-up?
According to a consumer survey conducted by AAA, there are two major barriers to adoption – misconceptions around vehicle performance and access to charging.
AAA found that 59 percent of Americans were unsure of what to expect from an electric vehicle when driving at highway speeds or in stop and go traffic. Events like the ABB FIA Formula E Championship help dispel this myth by showcasing the performance you can expect. As an ‘official partner’ of the HWA RACELAB for season 5, we’re proud to showcase all that E.V.s have to offer when it comes to speed and performance.
When it comes to access to charging, many Americans report having ‘range’ anxiety, spurred by the lack of efficient charging stations. This is where we come in. We’re proud to announce that we’re launching in the U.S. – taking all of the learnings and innovations that have made our products successful in the European and Chinese markets to the U.S. to address this anxiety and help drive mass market E.V. adoption.
How? Our mission is to make E.V. charging as simple as possible – from fast charging, unobtrusive home chargers to an easy-to-use app, our move to the U.S. will help make chargers easily accessible, across the nation. We’re coming to a city near you.
On July 12, ahead of the E-Prix in New York City, we’ll be hosting our official launch event to showcase our products and U.S. expansion plans.
We can’t wait to share more with you! Stay tuned …
Photo by Luca Bravo on Unsplash